Commercial Strategy

 

Commercial Strategy

We believe an implementable commercial strategy is the difference between great businesses and those who are always destined to struggle. The strategy needs to be fluid and revisited constantly as competitors and market dynamics change and evolve. It helps to have insight from someone who is not involved in the day to day cut and thrust.

Let us assist you with:

Identifying your unique selling proposition (USP)
Integrating your financial and sales strategies
Assessing whether your current pricing maximizes profits
Prioritising promotion of the products that contribute the most
Identifying whether you are selling to the right customer
Understanding what are your competitors are doing that you aren’t and whether it matters
Improving your sales conversion rate
Expanding your markets and distribution channels
Formalising your sales process